How to Choose a Multi Channel Selling Platform: 3 Criteria to Keep in Mind

Choosing a multi channel selling platform is not an easy decision! Here are 3 criteria that will help you make the right choice!

Let’s face it – the success of your online store depends on the multi channel selling platform you’ll choose. Finding and choosing the right multi channel software is not easy, but with these 3 criteria, you will be able to make the right decision:


1. Diversity:

The online purchasers today buy where it is most convenient. They require solutions that will help them make the broad approach into one unforgettable experience. Diversity is the ability to sell everywhere where the customers buy. Regardless of the type of business you are running, the chances are that there is an ecommerce solution that is perfect to get your multi-channel growth started. Shopify Plus, for example, offers more than 20 sales channels under one ecommerce software roof. Once stores are responsive websites that give your online business a flagship home. Mobile or desktop, it is the easiest way to sell online. With the Shopify Buy Button, you can sell your items on any place or website. With the Shopify Wholesale channel, you can sell directly to your high-volume customers. You can provide discounted or tiered pricing, password-protected storefronts, and etc. With the Facebook shop, you can allow instant purchases through the Facebook Page, allowing your customers to check out without leaving the social network. You can enable Pins with links to your Shopify products which are available for purchase and also you can use Pinterest Tags to track how customers interact with your online store. With Shopify POS, you can take your online store anywhere, as well as, provide an end-to-end and immersive shopping experience in real life. You can test new markets and products without losing track of inventory, customer data or order histories. The direct integrations include some of the most popular marketplaces, websites, and networks such as Wish, Amazon, BuzzFeed, eBay, Kik, Houzz, Wanelo, Iinkr, Mothership, Ebates, and more.


2. Specificity:

If the first criteria – diversity is about making sure your multi channel selling platform allows you to list your items everywhere, specificity is about making sure that some software is made to manage the specific channels that matter the most. You need to ask yourself these 4 questions: Where do your potential customers browse, what type of content do they value, how do they prefer to purchase, who are your customers? Knowing this is not as easy as you think, however, it is crucial to determine the channels that make the most sense to reach your shopping group. You need to learn who they are and come up with an approach to reach them through various multi-channel options. Whoever your potential customers are and whatever their shopping needs may be, choosing the right multi-channel selling solution can help focus your marketing strategy and make sure you know who you are selling to.

3. Partnerships:

: In order for you to run a successful business online, you need to think of each of your multi-channel sales as a partnership or a union. In the perfect ecommerce world, operating across different channels is absolutely seamless. No integration is impossible and every design is replicated beautifully. This is possible but under the right conditions. For example, on Magento, each integration requires custom backed or third-party extension. If you are not satisfied with the integration, you need to spend more time and money. You need a multi-channel selling software that can adapt quickly. Shopify Plus has all the features you need to sell on different marketplaces and social platforms such as eBay, Amazon, Instagram, Pinterest, Facebook, and others.
With the right platform, you and your team will be capable of moving your business forward!

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